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Referral business in many ways IS down right now. Some of the older more ‘passive’ ways for many entrepreneurs to generate sales in ANY business is no longer consistent. And in many cases, like his, it has all but gone away. (At least for now due to the current economy.)
But with so much opportunity all around us, it’s usually just about getting PROACTIVE and making offers and making things happen.
And that’s exactly what I told Bill do.
I told him he needed to be proactive and call his customers and offer specials on certain items. Stop by some of the locations (many of them restaurants or doctors’ offices) and bring some corals and fish and tell them, “I think this would look really great in your tank, would you like to buy it?”
I also instructed him to be more active in ASKING his customers for referrals and inquiring about other aquarium needs.
Now he was already doing ’some’ of this, but just not a lot. That wasn’t his main focus. Like many entrepreneurs he was content with the referral business he was already getting and the revenue that was coming in from his “old ways.”
He agreed to give it a shot and less than a week later I got an excited call from him telling me that things were looking up very, very quickly.
From the very moment he ’stepped up his game’ and got more proactive about making offers and taking action to produce more ACTIVITY in his business, the money started rolling in again. And now he’s actually in a position to really GROW things bigger than they ever were.
And it’s all because he got more active in MAKING OFFERS.
